B2B SaaS | In person, remote or hybrid
Marketing Specialist
We're hiring a marketer built for the AI era: someone with some depth in the key areas of marketing (content, social, paid or similar), keen to build experience across the rest, and able to run campaigns end to end. You'll have real ownership from early on, and if you find an area you want to specialise in down the track, we'll back you there too.
About Rocketspark
Rocketspark is the website builder that puts small businesses in control and proves their website is working. Built in New Zealand for service businesses and the designers who support them, we now have customers across NZ, Australia, the UK and beyond. Proudly Kiwi, real people you can actually ring, and websites that work, made simple.
For a small team we get to do a lot of fun stuff. We're building a design community, working with an epic digital agency, running events at all sorts of scales and testing on a website that gets serious traffic. Our growth is accelerating and we're creating this brand new role to put even more spark in our rocket.
About the role
You'll report to Paul, our Head of Marketing, and work closely with Tyron on design, Danielle on community and events, and the legends in our Customer Success and Product teams. You'll be the execution engine across content, social, campaigns and website experiments. We plan in quarters and experiment constantly, so the mix of work shifts as we learn.
We use AI where it helps us deliver, but people are still key where it matters: the thinking, the taste and the judgement.
Key responsibilities include
Content
Write, publish and repurpose across blog, email and web. The engine has a head start (content pillars built, plenty of ideas waiting), and your job is to help run it every week.
Social
Be a core part of our co-owned social rotation. Creating and scheduling but also showing up: engaging with partners, joining conversations, noticing what competitors are doing.
Campaigns
Run them end to end with support at first (brief, build, launch, measure) and take them over as you go.
Growth
Write ad copy variations and analyse results for creative testing with our agency, and help run experiments on our website.
Product marketing
When features launch, help them land with positioning content and release comms.
Ideal skills and experience
You don't need every skill listed to be great in this role. If you're excited by the work and can see yourself growing into parts of it, we'd love to hear from you. We're looking for someone with:
Around 3 years of marketing experience, with some depth in a couple of areas. B2B SaaS is a bonus, not a requirement.
Keen to build experience and work across the marketing disciplines rather than settle into one lane.
You've made things you can actually show us. A successful campaign, a content series, a channel you grew. We'd rather see work than jargon.
Strong writer who can shift tone between a blog post, an email and a social caption, and make each one sound like it was meant to be that thing.
Hands-on with AI tools, and curious enough to keep getting better at them.
Analytics and CRM don't scare you. We use HubSpot and can teach the specifics.
Curious and creative. You'll notice what the data's saying, what competitors are doing, and what's worth trying next. We'd rather rein in ideas than have to ask for them.
You like working as part of a team. Our socials are co-owned, campaigns cross the whole company and you'll be working closely with other teams.
Ambitious about your own growth
Why you should join Rocketspark
This is a role for building real range, with a supportive team that will invest in your growth. You'll also enjoy:
An award-winning, incredibly supportive and friendly place to work, Rocketspark has a special culture and people love working here.
4 weeks leave + birthday leave
Feel Good Fridays (a half day off each month except for holiday weeks)
The ability to make your mark, lead and influence one of the key strategic areas of an organisation that is growing and going places
How hiring works
This is our general hiring process. You'll get your chance to make your mark.
1. Apply via Seek
CV plus a cover letter. Bring your personality. Show your work.
2. Speak with our recruiter
A video chat with our recruiter, Linley.
3. Interview with the team
A formal interview with Paul and some of the team.
4. Complete a task
A small practical task to show how you think.
5. Present back your task
Meet with the team and do a short presentation followed by questions.
6. Psychometric testing
Test contains a mix of cognitive ability questions. You'll get a thorough debrief from our tester too.
7. Reference checks
We'll chat with two referees
8. Welcome 👋
See you soon.
If you're excited about building real range as a marketer, we'd love to hear from you. Please apply with your CV and a cover letter telling us about something you've made that you're proud of, and why this role appeals.
Applications will be reviewed as received, so do not delay your application. Please note: only applicants with the legal right to work in New Zealand will be considered.